New strategy for SEO 2017

As you all know, Google has been updating their algorithms very regularly for the last few years, that’s why so most to stay up to date and be continually informed of what are the most valuable SEO ranking part to take into account when getting ready to work on a website ranking or a current SEO campaign.
In this article, we will just cover the main factors that really must be taken into concern, and that have also been confirming to be very impact towards the website ranking. Let’s then get started:
Most Important SEO Ranking Factors for 2017

1. Backlinks
Backlinks area unit standard collectively of the foremost, if not the foremost vital off-page reference factors to calculate a domain’s authority and it will positively facilitate your website rank lots higher within the results of all search engines. Backlinks area unit sometimes placed on websites of high authority and name, it’s simply a reference link to your web site or one among your posts and it works to realize sensible name and authority.
There area unit 2 main kinds of backlinks {that will|which will|that may} be used as SEO ranking factors and that they can cause a special impact towards your web site ranking, do-follow, and no-follow links, these 2 got to be suitably balanced so as to avoid being penalised by Google.
DoFollow links tell the search engines that {they will|they will|they'll} follow the link to your web site and conjointly humans can follow these links, this can be however you'll increase domain authority, the additional DoFolow backlinks you get, the additional you'll be benefited of the authority of these web sites linking to you and improve your website ranking.
Anchor text is additionally thought of as important SEO ranking factors, and this can be primarily a DoFollow backlink with a targeted keyword. this can be possibly the means somebody can allow you to get a back link from their web log or web site.
NoFollow links tell the search engines that solely humans will follow these links to your web site, however not the computer programme itself. this can be principally used after you wish to link to an internet site and you don’t wish to grant them backlink love. this kind of backlinks is additionally vital after you area unit performing on associate SEO campaign as a result of you wish all of your backlinks to seem natural so as to avoid penalizations, ensuring that you simply have as several DoFollow as NoFollow backlinks can keep things balanced for you and remain the safe facet.
NoFollow links seem like this: <a href=”http://www.google.com/” rel=”Nofollow”>Google</a>
2. Content improvement
This is most positively one among the foremost vital SEO ranking factors, we have a tendency to all currently what proportion google loves content. after we bring up content improvement collectively vital resource for web site ranking, we have a tendency to area unit talking regarding all the subsequent aspects:
-Meta Title (It must embrace your targeted keyword, ideally at the start and its length must be below seventy five characters).
-Meta Description (This tells the search engines what your page or article is regarding, it must embrace your targeted keyword and its length should be between one hundred and a hundred and sixty characters).
-Content length and connexion (This isn't a secret, everyone is aware of that google loves content. The content should be original and it ought to have a minimum of 800 words, however the additional text you have got, the additional love google can provide you with. Also, confirm that your content is original, you don’t wish to be penalised for mistreatment somebody else’s content).

3. Page Level / Keyword
Being able to search out the most effective keywords to focus on for, is one among the toughest tasks for bloggers UN agency area unit simply starting on their career and don’t have lots of expertise or information regarding SEO ranking factors or web site ranking. There area unit a number of basic ideas that you simply cannot miss if you actually wish to be #1 on google search results.
-Longtail Keywords: Longtail keywords area unit primarily those fashioned by 3 to four words, these area unit so the smallest amount competitive keywords since they don’t have as high search volume as keywords that area unit solely fashioned by one or 2 words, so it’s easier to rank for those. Let’s provide you with associate example:
This is a decent example of a brief tail keyword. It’s solely fashioned by 2 words and it's sensible search volume, which means that you simply can get between ten,000 and one hundred,000 guests from that keyword if you're ready to get to #1 on the search results for that specific keyword. currently the matter is however troublesome is it to vie here?
Now let’s try and realize a three to four words longtail keyword and compare it.
This keyword is created by 3 words, and it will positively drive additional targeted traffic to your web site, this can be thanks to the actual fact that it’s conjointly a additional specific search. It’s clear that the user is searching for “companies”, whereas within the initial example that wasn't thus specific. Competition is lower, though it's less search volume, it'll take less time and energy to start out ranking for this long tail keyword, however it conjointly encompasses a higher CPC that may lead to additional revenue if you're monetizing with a PPC like Google Adsense.

4. Page Loading Speed
Google itself has formally declared that one among the key SEO ranking factors that they'll be taking additional seriously for this 2017, is that the web site loading speed. each user is expecting a quick loading website with around 2-3 seconds for the loading speed if your web site takes longer than that then they're already brooding about departure your slow turtle web site and click on elsewhere. This is, so a really vital detail that affects your conversion rate. in all probability you're already settled inside the highest ten search results for your targeted keyword, however individuals is usually bouncing out of your web site as a result of it takes goodbye for it load fully.
GTmetrix provides nice recommendations to scale back your website’s loading speed.

5. Mobile improvement / Accelerated Mobile Page
This is positively another SEO ranking issue that google has declared to be one among the bullet points they'll be targeting for 2017. so google initiated the AMP project that introduces a lighter version of an internet site, designed particularly for mobile devices. This initiative permits mobile users (Smartphones and tablets) that nearly represents a minimum of half-hour of the users looking for things through google on a daily basis, and also the range is increasing. this can be the explanation why you want to make sure that you tack together your web site suitably for pages and post to show consequently with its AMP version.
“Speed has invariably been a cornerstone of Google Search and we’re excited to be operating aboard others within the school business and publishers round the world to bring the Accelerated Mobile Pages Project to life. associate open content system can provide publishers most reach and permit users to urge the most effective content in spite of that app they're mistreatment. AMP hypertext markup language can create it all blazing quick, thus we have a tendency to can’t wait to use it!”

6. SSL Certificate / HTTPS
In the past, having associate SSL certificate was solely vital if you had associate e-commerce web site or if you required to gather data that required to be encrypted, like mastercard data, SSN, etc.
Now it's all modified since google has formally declared that they'll flag associatey website while not an SSL certificate as insecure. this can be definitely one among the massive changes that google has declared for 2017. If you were inquisitive what was returning once panda, then currently you recognize it.
An SSL certificate has associate calculable price of around $60/year, however there's conjointly some free choices out there that you simply will invariably relish of, for instance; versatile SSL by CloudFlare and Freee SSL by Let’s Encryp.

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