Free SEO tools to use
The answer is simple: because you need to know all about your target viewers and the people visiting your website.
Google Analytics
Why do you have to be victimization this free tool?
The answer is simple: as a result of you would like to know everything concerning your audience and therefore the folks visiting your web site.
With Google Analytics put in, you'll track knowledge at intervals a spread of categories:
For example, the Acquisition tab can offer you with access to any or all varieties of traffic knowledge. I recommend that you simply take a glance at your traffic-based on channels. You’ll see one thing like this:
With this knowledge, you’ll higher perceive wherever your traffic is returning from. you'll then regulate your digital promoting strategy to require full advantage of your prime channels.
In this example, the web site is receiving lots of direct traffic. whereas that’s nice, it’d be nice to extend the variety a little, perhaps by focusing longer on organic search and social networks.
Once you put in Google Analytics, the tool will all of the work for you. provides it your time to gather enough knowledge then begin reviewing the results daily.
Moz Check My Listing
Are you confident that your audience is able to find you online?
If you can’t answer “yes,” without hesitation, something is wrong. Fortunately, you can address this issue with the help of the Moz Check My Listing tool.
It’s designed to show you how your business is listed online. More specifically, you can check your listing on Google, Bing and a variety of other local search engines.
Getting started is as simple as plugging your information into this box:
At that point, the results are generated and you can then decide what to do next. Here’s a sample results page for Petals & Stems Florist, in Dallas, Texas:
Your current score is important, as it shows how close you are to 100%. But, the tool doesn’t stop there. As you scroll down the page, you’re presented with four tabs:
Complete
Incomplete
Inconsistent
Duplicates
In addition to reviewing the complete results, you want to pay attention to those that are incomplete. These are the results that need to be fixed immediately. Here’s what you’ll see:
Best yet, there is a link to “update listing” or “create the listing.” This makes it simple to quickly and efficiently take care of the problem.
As a small, local business, you’re faced with quite a bit of competition. If you can outdo your competitors, in regards to search engine optimization and digital marketing, you’ll have a much better chance of reaching the top of your industry. Let the Moz Check My Listing tool provide you with an added boost.
Google PageSpeed Insights
Does page speed matter, when it comes to SEO and search engine rankings?
In the early days of search engine optimization, the answer was no. Today, however, this has all changed. Google has made it clear that site speed is used in web search ranking.
Use the Google PageSpeed Insights tool, to ensure that your website isn’t falling behind in this area.
After entering your URL, the results page spits out a variety of information:
Speed
User Experience
Things to Consider Fixing
The speed results look like this:
You want your score to be as close to 100 as possible. If you find that it’s anything less than that, don’t hesitate to follow the guidelines under the “consider fixing” headline.
Pro tip: don’t forget to check the speed for both mobile and desktop devices. You want to score high for both of these.
SEO Site Checkup
Are you one in every of those-those that assume that program improvement may be a complicated, advanced method that may more need be solved?
I know wherever you’re returning from. I accustomed be in the same position as you. But, through expertise and therefore the use of the correct tools, things began to return along on behalf of me.
One tool that I recommend you employ is SEO SiteCheckup. It provides a spread of options, including, however not restricted to:
Analysis of SEO problems
SEO observance
Competition observance
Ability to form SEO reports
If you want to see what this tool is all about, get started by running your first free search. This is as simple as typing your URL into the search box on the home page. The results are listed for easy review:
If you’re lucky, your website will receive a perfect score. This means that you’re doing everything right, from an SEO perspective.
Of course, this isn’t something that you should expect. There’s a good chance that you’ll need to address at least one issue within your SEO campaign, such as the “headings status.”
Pro tip: running a site check-up is only the first step. If it turns up any problems, click the “how to fix” button, for advice on resolving the problem.
With this digital marketing tool, you’ll always know where your site stands, from an SEO perspective. If you follow the advice as outlined, you can rid your site of lingering SEO campaign problems, with the hopes of pushing towards the highest of the program rankings.
Google Search Console
Are you victimization this free and powerful program improvement tool?
I can’t tell you ways over and over I actually have asked folks if they're victimization Google Search Console, simply to be stunned by their answer: no!
Yet another free digital promoting tool by Google, this can be one which will provide you with a transparent plan of however your website is playing, and it’s a requirement for each little business.
The dashboard can provide you with a solid summary of your site’s health:
This is a decent beginning, however, you’ll need to dig deeper. The search traffic tab, as an example, will provide you with to data regarding:
Search Analytics
Links to Your website
Internal Links
Manual Actions
International Targeting
Mobile Usability
Search analytics is one of my favorites, as it allows you to “analyze your performance on Google Search.” You can search for data in many ways:
Of course, Google Search Console is one of the best and most accurate ways of tracking links to your site. And. as you know, this is imperative to ranking high in the search engines. Be sure to track not only the number of links but also how your data is linked and which pages have the most links.
With Google Search Console, the more you dig, the more you’ll find. And, remember this: your data is updated on the fly, so don’t be afraid to review your dashboard at least once a day.
SpyFu
Have you ever heard the saying “keep your friends close and your enemies closer?”
This isn’t to suggest that your small business competitors are enemies, but instead to explain that it’s a good idea to know what they’re doing, in regards to search engine optimization and digital marketing.
While there is a lot that you can do on your own, you only have so much time for tracking and reviewing your top competitors, as a small business. this can be why you wish to place confidence in a tool, like SpyFu.
With this in your digital promoting tool case, you'll quickly see what your competitor's area unit up to.
Head to the tool’s homepage and sort within the address of any web site.
From there, run your search and anticipate the data to be displayed (it solely takes a handful of seconds.)
If you needed to be told additional concerning my website, a groundwork would present itself a report page that appears like this:
But, that’s simply the beginning. you'll continue down the results page, collection knowledge connected to:
Shared keywords
Top keywords
Ranking history
Inbound links
So, what if I do know what the competition is doing?
There’s little doubt that you simply need to pay longer centered on the effectiveness of the SEO campaign of your little business and alongside on the competition. But, that doesn’t mean that you simply ought to flip a blind eye.
With the assistance of SpyFu, you'll do things, such as:
Uncover new keywords to try to rank for.
Determine if you or your competition are having more success for a particular keyword or keyword phrase.
Learn more about a competitor’s link profile, thus giving you the opportunity to secure the same links.
Start with a couple of your top competitors and then move on from there. Soon enough, you’ll know who your biggest threats are when it comes to ranking your website.
Social Mention
When it involves program improvement and social networks, there area unit some things that you simply have to be compelled to understand. It’s onerous to quantify the precise impact of a sound social strategy on program rankings, but it’s better to be safe than sorry.
Even if your social strategy doesn’t directly impact your rankings, it will enhance your brand. As a result, your digital marketing strategy will eventually pay off.
Social Mention provides “real-time social media search and analysis.” It’s one of the most basic tools on this list, but that doesn’t mean that it offers nothing of real value.
In addition to clicking on one of the many trends below the search box, you can also run a unique search for any keyword or keyword phrase.
After doing so, you’ll be presented with a list of recent social network mentions. This is accompanied by a data box that looks something like this:
You’re given access to other information, as well, such as sources, top hashtags, and top keywords and keyword phrases.
You can use this tool in many ways. For example, you'll use it to trace complete mentions. As you bump into these, you're bestowed with the chance to have interaction together with your audience.
Or, perhaps you’ll use Social Mention to stay tabs on your competition, knowing that you simply will learn additional concerning them, with the thought of “one-upping” them within the close to future.
You can do lots of creating by removal around on social networks, while not the assistance of high-powered tools. However, this will be a time overwhelming method that doesn’t manufacture any onerous knowledge for your SEO campaign.
If you wish to trace social network mentions, while not dawdling, there aren’t several little businesses, digital promoting tools that supply higher quality or additional in-depth knowledge.
Google Keyword Planner
Where does one flip for keyword ideas?
There area unit several answers to the present question. But, the final thing that I need you to try and do is to guess. If you do, you'll shortly end up chasing once rankings for the incorrect set of keywords.
To remove the estimation and make sure that you’re perpetually creating sensible keyword selections, it’s best to let Google Keyword Planner be your guide. Not solely is that the tool free, however, weblog it's operated by Google. In different words, you recognize that the info is going to be as correct as potential, creating it a vital tool for your SEO campaign.
It all starts by inputting the suitable knowledge during this form:
An example of this is able to be the phrase “content promoting.” kind this into the primary box and click on the ‘get ideas’ button.
In addition to looking volume trends by month, pay shut attention to:
The list of search terms
Average monthly searches
Competition
As you’ll see, there's the first keyword that you simply explore for. There area unit different ideas, all of that might be enforced into your promoting arrange.
I recommend victimization Google Keyword Planner before you launch your web site. along side this, you'll place confidence in it as you produce recent content. It helps to confirm that you simply choose high traffic, targeted keywords and keyword phrases for every web log post that you simply produce.
Google Analytics
Why do you have to be victimization this free tool?
The answer is simple: as a result of you would like to know everything concerning your audience and therefore the folks visiting your web site.
With Google Analytics put in, you'll track knowledge at intervals a spread of categories:
- Real-Time
- Audience
- Acquisition
- Behavior
- Conversions
For example, the Acquisition tab can offer you with access to any or all varieties of traffic knowledge. I recommend that you simply take a glance at your traffic-based on channels. You’ll see one thing like this:
With this knowledge, you’ll higher perceive wherever your traffic is returning from. you'll then regulate your digital promoting strategy to require full advantage of your prime channels.
In this example, the web site is receiving lots of direct traffic. whereas that’s nice, it’d be nice to extend the variety a little, perhaps by focusing longer on organic search and social networks.
Once you put in Google Analytics, the tool will all of the work for you. provides it your time to gather enough knowledge then begin reviewing the results daily.
Moz Check My Listing
Are you confident that your audience is able to find you online?
If you can’t answer “yes,” without hesitation, something is wrong. Fortunately, you can address this issue with the help of the Moz Check My Listing tool.
It’s designed to show you how your business is listed online. More specifically, you can check your listing on Google, Bing and a variety of other local search engines.
Getting started is as simple as plugging your information into this box:
At that point, the results are generated and you can then decide what to do next. Here’s a sample results page for Petals & Stems Florist, in Dallas, Texas:
Your current score is important, as it shows how close you are to 100%. But, the tool doesn’t stop there. As you scroll down the page, you’re presented with four tabs:
Complete
Incomplete
Inconsistent
Duplicates
In addition to reviewing the complete results, you want to pay attention to those that are incomplete. These are the results that need to be fixed immediately. Here’s what you’ll see:
Best yet, there is a link to “update listing” or “create the listing.” This makes it simple to quickly and efficiently take care of the problem.
As a small, local business, you’re faced with quite a bit of competition. If you can outdo your competitors, in regards to search engine optimization and digital marketing, you’ll have a much better chance of reaching the top of your industry. Let the Moz Check My Listing tool provide you with an added boost.
Google PageSpeed Insights
Does page speed matter, when it comes to SEO and search engine rankings?
In the early days of search engine optimization, the answer was no. Today, however, this has all changed. Google has made it clear that site speed is used in web search ranking.
Use the Google PageSpeed Insights tool, to ensure that your website isn’t falling behind in this area.
After entering your URL, the results page spits out a variety of information:
Speed
User Experience
Things to Consider Fixing
The speed results look like this:
You want your score to be as close to 100 as possible. If you find that it’s anything less than that, don’t hesitate to follow the guidelines under the “consider fixing” headline.
Pro tip: don’t forget to check the speed for both mobile and desktop devices. You want to score high for both of these.
SEO Site Checkup
Are you one in every of those-those that assume that program improvement may be a complicated, advanced method that may more need be solved?
I know wherever you’re returning from. I accustomed be in the same position as you. But, through expertise and therefore the use of the correct tools, things began to return along on behalf of me.
One tool that I recommend you employ is SEO SiteCheckup. It provides a spread of options, including, however not restricted to:
Analysis of SEO problems
SEO observance
Competition observance
Ability to form SEO reports
If you want to see what this tool is all about, get started by running your first free search. This is as simple as typing your URL into the search box on the home page. The results are listed for easy review:
If you’re lucky, your website will receive a perfect score. This means that you’re doing everything right, from an SEO perspective.
Of course, this isn’t something that you should expect. There’s a good chance that you’ll need to address at least one issue within your SEO campaign, such as the “headings status.”
Pro tip: running a site check-up is only the first step. If it turns up any problems, click the “how to fix” button, for advice on resolving the problem.
With this digital marketing tool, you’ll always know where your site stands, from an SEO perspective. If you follow the advice as outlined, you can rid your site of lingering SEO campaign problems, with the hopes of pushing towards the highest of the program rankings.
Google Search Console
Are you victimization this free and powerful program improvement tool?
I can’t tell you ways over and over I actually have asked folks if they're victimization Google Search Console, simply to be stunned by their answer: no!
Yet another free digital promoting tool by Google, this can be one which will provide you with a transparent plan of however your website is playing, and it’s a requirement for each little business.
The dashboard can provide you with a solid summary of your site’s health:
This is a decent beginning, however, you’ll need to dig deeper. The search traffic tab, as an example, will provide you with to data regarding:
Search Analytics
Links to Your website
Internal Links
Manual Actions
International Targeting
Mobile Usability
Search analytics is one of my favorites, as it allows you to “analyze your performance on Google Search.” You can search for data in many ways:
Of course, Google Search Console is one of the best and most accurate ways of tracking links to your site. And. as you know, this is imperative to ranking high in the search engines. Be sure to track not only the number of links but also how your data is linked and which pages have the most links.
With Google Search Console, the more you dig, the more you’ll find. And, remember this: your data is updated on the fly, so don’t be afraid to review your dashboard at least once a day.
SpyFu
Have you ever heard the saying “keep your friends close and your enemies closer?”
This isn’t to suggest that your small business competitors are enemies, but instead to explain that it’s a good idea to know what they’re doing, in regards to search engine optimization and digital marketing.
While there is a lot that you can do on your own, you only have so much time for tracking and reviewing your top competitors, as a small business. this can be why you wish to place confidence in a tool, like SpyFu.
With this in your digital promoting tool case, you'll quickly see what your competitor's area unit up to.
Head to the tool’s homepage and sort within the address of any web site.
From there, run your search and anticipate the data to be displayed (it solely takes a handful of seconds.)
If you needed to be told additional concerning my website, a groundwork would present itself a report page that appears like this:
But, that’s simply the beginning. you'll continue down the results page, collection knowledge connected to:
Shared keywords
Top keywords
Ranking history
Inbound links
So, what if I do know what the competition is doing?
There’s little doubt that you simply need to pay longer centered on the effectiveness of the SEO campaign of your little business and alongside on the competition. But, that doesn’t mean that you simply ought to flip a blind eye.
With the assistance of SpyFu, you'll do things, such as:
Uncover new keywords to try to rank for.
Determine if you or your competition are having more success for a particular keyword or keyword phrase.
Learn more about a competitor’s link profile, thus giving you the opportunity to secure the same links.
Start with a couple of your top competitors and then move on from there. Soon enough, you’ll know who your biggest threats are when it comes to ranking your website.
Social Mention
When it involves program improvement and social networks, there area unit some things that you simply have to be compelled to understand. It’s onerous to quantify the precise impact of a sound social strategy on program rankings, but it’s better to be safe than sorry.
Even if your social strategy doesn’t directly impact your rankings, it will enhance your brand. As a result, your digital marketing strategy will eventually pay off.
Social Mention provides “real-time social media search and analysis.” It’s one of the most basic tools on this list, but that doesn’t mean that it offers nothing of real value.
In addition to clicking on one of the many trends below the search box, you can also run a unique search for any keyword or keyword phrase.
After doing so, you’ll be presented with a list of recent social network mentions. This is accompanied by a data box that looks something like this:
You’re given access to other information, as well, such as sources, top hashtags, and top keywords and keyword phrases.
You can use this tool in many ways. For example, you'll use it to trace complete mentions. As you bump into these, you're bestowed with the chance to have interaction together with your audience.
Or, perhaps you’ll use Social Mention to stay tabs on your competition, knowing that you simply will learn additional concerning them, with the thought of “one-upping” them within the close to future.
You can do lots of creating by removal around on social networks, while not the assistance of high-powered tools. However, this will be a time overwhelming method that doesn’t manufacture any onerous knowledge for your SEO campaign.
If you wish to trace social network mentions, while not dawdling, there aren’t several little businesses, digital promoting tools that supply higher quality or additional in-depth knowledge.
Google Keyword Planner
Where does one flip for keyword ideas?
There area unit several answers to the present question. But, the final thing that I need you to try and do is to guess. If you do, you'll shortly end up chasing once rankings for the incorrect set of keywords.
To remove the estimation and make sure that you’re perpetually creating sensible keyword selections, it’s best to let Google Keyword Planner be your guide. Not solely is that the tool free, however, weblog it's operated by Google. In different words, you recognize that the info is going to be as correct as potential, creating it a vital tool for your SEO campaign.
It all starts by inputting the suitable knowledge during this form:
An example of this is able to be the phrase “content promoting.” kind this into the primary box and click on the ‘get ideas’ button.
In addition to looking volume trends by month, pay shut attention to:
The list of search terms
Average monthly searches
Competition
As you’ll see, there's the first keyword that you simply explore for. There area unit different ideas, all of that might be enforced into your promoting arrange.
I recommend victimization Google Keyword Planner before you launch your web site. along side this, you'll place confidence in it as you produce recent content. It helps to confirm that you simply choose high traffic, targeted keywords and keyword phrases for every web log post that you simply produce.
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